THE STORY

I'm Archie and I made everything on this website, sometimes with the help of professionals in specific fields. I love ideas and projects dealing with clean and immediate communication, particularly those that offer an interesting window into the essence of a thing. What is the "Chairness" of a chair? The "Portlandness" of Portland? The "Heartness" of a Heart?  

I studied Art and Philosophy at Colorado College, Urban Design at Harvard and Advertising at Wieden+Kennedy. I ended up somewhere between designer and entrepreneur.